This week we supposed to find an idea for package design for our fictional company. My company does not produce any tangible products but it sells services which can be called as psychological support or consultancy. We had couple of ideas for related products however I can not distinguish this project from our gift project since the packages we would design, may not have a direct relevance to what the company sells.
What I have in mind is an invisible service package. For instance a package for anger managment that doesn't contain anything in the package actually but the package itself would be so tricky that opening it would require certain calmness. (a very difficult task for angry people) Once you opened it, it would show that you are on the right track in anger management since you didn't (hopefully) torn the package apart.
Ofcourse, developing a tricky package structure may be way too difficult to complete in two weeks plus it resembles to newyear/ bayram gift designs in principle.
However it would be nice to work on packages for invisible products.
http://en.wikipedia.org/wiki/Wrap_rage
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