lettertalk

An advertisement series for Penguin Books captured my attention for several reasons. First, I liked the idea of the letters expressing themselves. The letter-talks have (self)references since the short texts are taken from some of the published books although I couldn't find which books they are. Secondly, they are funny, but not in a way "It's funny, so better you laugh!"(here could come two more !'s but it's irritating for me to see three !'s side by side) They are funny in a very subtle way.(hello Mr. Aksel)
The designs also carry a great consistency with the slogan on the top right, next to the logo of Penguin Books, saying "There is life in a book." I understood from this: If only two letters can talk this much, imagine a whole book.  That is why I find this advertisements witty, subtle and complete, exactly like a book which I would like to read.